Course Introduction

Digital Marketing is the modern way of promoting products and services using online platforms like Search Engines, Social Media, Email, Websites, and Ads.

This course is designed to transform learners into skilled digital marketers, covering SEO, SEM, SMM, Content Marketing, Email Marketing, Influencer Marketing, Analytics, and AI-powered tools. Students will gain hands-on experience with real-world campaigns, ad budgets, and tools like Google Analytics, Google Ads, Facebook Ads, Canva, WordPress, and ChatGPT.

Course Delivery Method

The course is delivered in both Online & Offline modes.

Teaching Approach

• Concept → Demo → Hands-on Practice.

• Case studies from real brands.

• Weekly live campaign practice.

• Tools-focused training (Google Ads, Meta Ads, LinkedIn Ads, SEMrush, Canva, HubSpot, Mailchimp).

Learning Methodology & Evaluation

✅ Topic-Wise Tests

• MCQs & practical exercises after each module.

✅ Assignments

• Weekly tasks (SEO optimization, ad creation, content planning).

✅ Interview Questions

• Most asked Digital Marketing interview Q&A (SEO ranking, ad bidding, ROI measurement, funnels).

✅ Capstone Projects

• Run real campaigns on Google/Facebook with tracking & reporting.

✅ Mock Interviews

• Technical + HR rounds with campaign strategy & ROI-based case studies.

✅ Previous Year Questions

• MBA/Marketing placement PYQs solved.

✅ Competitive Tasks

• SEO keyword ranking competitions.

• Ad campaign performance challenges.